Announced late today was the news that Apple has acquired Proximity and all their products.

What is interesting here is that Proximity makes workgroup and enterprise media asset management solutions. They do what? These are tools that allow multiple people performing different functions to access centrally-stored media such as clips, images, footage, and audio. It's aimed at newsrooms, production studios, anyone who needs content on tap.

This is good news for Apple because they will be able to integrate this into Final Cut workflow and Aperture workflow. It is all part of Apple's strategy of becoming the digital hub of many traditionally analog or manual activities.

Tags: Apple, Final Cut