Which Is The Pig And Which Is The Lipstick?
2006-08-01
Ars Technica reports that Microsoft is shipping an industrial design kit to OEMs (computer hardware makers) to help them make their computers visually appealing:
'The toolkit, which is delivered free of charge, contains a whole host of suggestions about how to build a PC that will fit with the look and style of Windows Vista. From color palettes to suggestions about how the power and reset buttons should appear, the kit basically describes Microsoft's vision of what a "Vista PC" should look like. The look features "accelerated curves" and "purposeful contrast," among other qualities. "We want people to fall in love with their PCs, not to simply use them to be productive and successful," reads the enclosed booklet. "We want PCs to be objects of pure desire."'
In other words, we want you to abandon your effective, hard-earned brand recognition to our effective, hard-earned brand recognition, so your reputation can sink as low as ours.
'The toolkit, which is delivered free of charge, contains a whole host of suggestions about how to build a PC that will fit with the look and style of Windows Vista. From color palettes to suggestions about how the power and reset buttons should appear, the kit basically describes Microsoft's vision of what a "Vista PC" should look like. The look features "accelerated curves" and "purposeful contrast," among other qualities. "We want people to fall in love with their PCs, not to simply use them to be productive and successful," reads the enclosed booklet. "We want PCs to be objects of pure desire."'
In other words, we want you to abandon your effective, hard-earned brand recognition to our effective, hard-earned brand recognition, so your reputation can sink as low as ours.
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