Brand Autopsy is a blog created by John Moore for his marketing practice. He treats the company marketing department as a patient, offering services to diagnose and treat common illnesses and ailments. The blog features Whole Foods and Starbucks Coffee more than you would expect, but that is because he cut his teeth working in the marketing departments of these two very successful companies.

There is a lot of interesting material here: the importance of people (they are very hard to copy), leadership, customers, book reviews, even an unboxing of the Wall Street Journal.

Tags: Site Focus, Branding